Now that we are all social distancing with covid-19 and contacting each other via social media, I’ve noticed a few things that have changed in my ads on those apps. Every 6 hours or so I’m inundated with TAIMI-apps for a new social network for LGBTQAI+ community (or at least it includes all those groups if I’m not mistaken).
While I don’t see a problem with advertising in general I’m a bit taken aback by the ads. “Do you wanna talk to hot guys in your area?” “Wanna meet cute guys?” are just some examples, which now extend into transgendered people as well. My immediate reaction: uhh, what? Hear me out.
Do I want to meet hot guys in my area, sure. But if I’m not hot myself, doesn’t that just mean that I have a decreased chance of encountering these people? It’s well known that hot gravitates to hot, simply put. You’re going to get matches if you’re attractive, fit, and market yourself a certain way. Okay sure, if you wanna be a piece of meat, that’s your choice.
It’s the word choice in the add that really struck a chord with me. In many ways it’s counter-intuitive to its’ own purpose: it wants to be inclusive to its’ members in the LGBT community, but at the same time cater to the attractive and thirsty. I get it, they are catering to the majority.
Will I likely try TAIMI app to social network and meet people to date? Probably at some point I might check it out, but I will likely not stay as I’d be contributing to the middle average in terms of desirability. If a frustrated average gay screams, does the community that is ignoring them hear? I’d guess not.
Best of luck with your swipes, frivolous as they may feel.